Marketing

5 Home Builder Marketing Tips: Engage Buyers of All Ages

July 19, 2018
Millennials get a lot of attention these days—and for good reason. They’re vocal, have strong opinions, and about to surpass the Baby Boomers as the… Read More

Home Builders Should Market Properties Throughout the Building Process

June 12, 2018
Conventional wisdom says there’s no point in marketing your homes until you have a physical structure buyers can see and touch. That’s no longer true.… Read More

Home Warranty Partnerships

December 7, 2017
As a home builder, it is important to choose a home warranty company that will work well for your business.  Your home warranty provider should… Read More

WHITE PAPER: 5 Cutting-Edge Online Marketing Platforms for Home Builders

November 30, 2017
The home buyer journey isn’t as simple as it used to be. It used to go something like this: You’d get a referral, make contact,… Read More

New Home Building Marketing: Different for Local & National Builders?

September 21, 2017
The housing recovery has turned into a housing shortage in many cities, and soaring demand for new homes has opened a gateway of opportunity for… Read More

Got Reviews? Your Online Presence is Paramount to Success!

November 29, 2016
When prospective buyers decide to start house hunting, their first step has typically been to seek word-of-mouth recommendations for a builder or real estate professional.… Read More

WHITE PAPER: Does My Website Sell or Sink My Homes?

August 23, 2016
Once upon a time, just having a website was enough to set a home builder apart from the competition. But that was before nine out… Read More

Make the Most of Home Warranties Throughout the Transaction

June 16, 2016
A home warranty is one of the most important tools offered to a home purchaser.  The warranty* protects all parties involved in the purchase and… Read More

INFOGRAPHIC: The Evolving Search for a New Home

May 23, 2016
As we roll into the hot summer sales market, it never hurts to freshen ourselves up on the ever evolving traits of our home buyers.  New… Read More

Top 3 Real Estate Trends in 2016: How Real Estate PROs Can Benefit

May 19, 2016
As we find ourselves half way through the second quarter, we are beginning to see last year’s housing market explosion mellow into a more moderately-paced… Read More