
Getting from ‘For Sale’ to ‘Sold!’: Home Warranties as a Sales Tool in a Down Market
When it comes to value versus cost, a home warranty represents one of the best sales strategies. Here’s why:
When it comes to value versus cost, a home warranty represents one of the best sales strategies. Here’s why:
…Today, the playing field has changed, and the competition is heating up for home builders. For more than half of all buyers, searching online marks the first step toward purchasing a home.
…Those willing and able to tailor their products and services can tap into a buyer pool vastly underserved in today’s market.
The key is unlocking what today’s buyers really want.
Conventional wisdom says there’s no point in marketing your homes until you have a physical structure buyers can see and touch. That’s no longer true.
The home buyer journey isn’t as simple as it used to be. It used to go something like this: You’d get a referral, make contact,
A home warranty is one of the most important tools offered to a home purchaser. The warranty* protects all parties involved in the purchase and