As a builder, few things match the joy of finally handing over the keys to a new homeowner. But what happens once they walk inside? How do you maintain the relationship and prompt them to refer friends and family your way?

One tactic to keep your foot in the door is suggesting a systems and appliance warranty like HomePRO from PWSC. This offering applies to homes of any age. The warranty covers most standard appliances and systems like HVAC, plumbing, and electrical. HomePRO presents a valuable opportunity to reach out to owners who have been enjoying your construction for years or those who just closed on their home. It’s a simple, yet powerful way to boost customer satisfaction and drive more business.

The Power of Post-Sale Engagement

Homebuyers do not disappear after a sale. Their home needs maintenance, systems can fail, and appliances will eventually require repair or replacement. This doesn’t just apply to older homes. Consider these statistics from a May 2024 USA Today homeowner survey:

• More than one-third of homeowners have had an appliance break down within one year of purchase.
• Nearly every homeowner taking the survey had repaired or replaced a major appliance in the past five years. The leading breakdown bad guys: washing machines, microwaves, and refrigerators (all covered under HomePRO).
• About one in five first-time homebuyers regretted not purchasing a home warranty to cover unexpected appliance repair and replacement costs.

By offering a systems and appliance warranty, you’re not just adding value to their home, you are saving them money. System and appliance failures are inevitable and largely out of your control, no matter how well you constructed the home. Yet it’s your reputation at stake when things go awry. A systems and appliance warranty makes you the hero, ensuring homeowners stay happy and eager to recommend your work to others.

Building Trust with Long-Term Protection

A systems and appliance warranty covers a broad range of potential issues on some of the costliest—and least convenient— elements of a home, from HVAC interruptions to plumbing problems. For owners, knowing that many of their home’s essential components are protected, even after the builder warranty has expired, offers peace of mind. It shows you care about their happiness beyond the initial sale and want to maintain their trust.

When your customers feel cared for, they’re more likely to stick around and tell others about their positive experience. No better marketing campaign exists than current homeowners sharing how you not only built them a beautiful home, but also offered continued support to keep things running smoothly. Research from Nielsen shows that 84% of people globally are more likely to trust a brand recommended by a friend.

Adding Value in a Competitive Market

In today’s competitive housing market, every detail matters. Buyers have options. They want a builder who offers more than just the basics. By offering a systems and appliance warranty with exclusive pricing or including it as an extended warranty, you’re differentiating yourself from the competition. It’s a tangible benefit that can influence decision-making in your favor.

But warranties are not just about winning new business. They are an often-overlooked way to maintain and strengthen a relationship with an existing homeowner. Offering a systems and appliance warranty like HomePRO creates a win-win situation. Homeowners get the security of knowing their systems and appliances are covered. You get the benefit of staying connected to your customer base. And as a bonus, the warranty extends the quality of your homes, helping improve resale value. That means your reputation as a go-to builder still applies when the home hits the market again.

Encouraging Referrals

Happy homeowners talk—and those who listen can mean big bucks for your business. Consider that referral marketing can generate up to five times higher conversion rates than other channels and 25% higher profit margins. Referral leads also convert 30% better than non-referral leads and are 18% more loyal. How’s that for an outsized return on investment just from offering a simple systems and appliance warranty?

A Simple Way to Reconnect

One of the biggest challenges builders face is staying connected with homeowners post-sale. After all, you don’t want your only interactions to be one-year walk throughs or structural claims months later. But what if you had a reason to reach out that wasn’t just about marketing your latest project or newest neighborhood? Offering a HomePRO systems and appliance warranty gives you that opportunity. It’s a strategy to reconnect in a positive way, check in on how the home is doing, and offer something of real value.

Plus, this isn’t just a sales pitch, it’s a service. Providing a systems and appliance warranty shows you are invested in the homeowner’s satisfaction and want the home to remain in top condition. Plus, with reduced pricing that’s only available through their homebuilder, buyers are reminded of your commitment to building quality homes. This message keeps the lines of communication open, making it easier for you and them to reach out on the next project.

HomePRO: A Pro’s Tactic for Today’s Market

Today’s housing market is tough. Every builder is looking for that competitive edge to drive business. By offering or including a systems and appliance warranty like HomePRO, you’re staying top of mind, building trust, and encouraging homeowners to come back for their next buy—and bring others along.

Is now the right time to take that extra step? Connect with PWSC to discuss offering HomePRO. You can include HomePRO with every new home closing and offer it as warranty extension to past buyers at a discounted rate. Either way, the warranty is a cost-effective way to reconnect with clients and maintain the value of your construction. Research shows that increasing repeat business by as little as 5% can drive profits up by 25%. Now that’s a real value-add.